Social Media Marketing (SMM)
Social Media provides an incredibly powerful way to connect with a targeted audience in real-time. Social networks like Facebook, Twitter, and Google+ have grown exponentially over the past few years, and for good reason. In addition, unlike other online marketing channels, social media enables you to directly engage and communicate with your target audience, and at a relatively low cost.
Social Media Marketing Presents New Challenges
Although social media can be incredibly powerful, we are going to tell you something many people won't. Social media marketing is hard. It's time consuming, multifaceted, and going about it the wrong way can lead to a frustrating experience. Everyone wants 200,000 followers on Twitter and 500,000 fans on Facebook, but unfortunately, that's not easy to achieve. When you choose to engage in social media marketing, you need a company that truly understands the ins and outs of each social network to guide you down the right path. You need a company that can provide unique and customized ideas for engagement, and ways to maximize your resources and budget.
Glenn Gabe's Philosophy on Social Media Marketing
Stop talking about it, do your research, and join the conversation.
Be transparent, it pays to be honest and real.
Be in it for the long haul. Social media stardom will not happen overnight.
Listen, learn, and then engage. Understand the "social" in social media.
Tracking is critically important, and yes, it can be done.
Like everything else in online marketing, analyze and refine your efforts based on performance.
G-Squared Interactive offers the following
Social Media Marketing services:
- Social Media Audit and Assessment
Understand your brand's presence on various social media and social networking platforms. What are people saying about your brand, and where are your biggest opportunities?
- SMM Competitive Analysis
How are your competitors using social media to engage targeted users? Are they non-existent on major social media sites or are they fully engaged? What can you learn from their efforts, and where are critical opportunities for your business?
- Social Media Strategy and Roadmap
Learn powerful ways to engage targeted users across social networking platforms. What's the best way to reach Facebook users versus Twitter users? How can you leverage Youtube to get the word out about your brand, products, and services? Is Pinterest for real? What about LinkedIn? Not every social networking site is right for your business. We can help you figure it out.
- Social Media Training
It's sometimes easier to understand social media and social networking by seeing it in action. We offer on-site training covering an introduction to social media, social networking etiquette, case studies, how social media works with SEO, etc. We find training is a logical first step.
- Ongoing Social Media Analysis and Reporting
Understand how social media marketing is impacting your business . Trend your progress over time to understand what is working and what is not. Monthly or quarterly reporting enables you to track your social media efforts to help you gauge Return on Investment (ROI).
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Learn about other online marketing services:
SEO (Search Engine Optimization)
SEM (Paid Search, PPC)