GSQi Blog

Meet The Suggested User List in Google Plus – And How I Jumped From 4K to 80K Followers in Just 4 Months

I’m a big fan of Google+, and have been from the start. I joined the first week it launched, and have been extremely active there ever since.  Since joining, I have loved the engagement, the people, the smart conversations, the functionality, etc.  In addition, I have seen the impact it can have on exposure, SEO, … Read more

Facebook Ads for eCommerce – How To Combine Custom Audiences, Lookalikes, and Unpublished Posts to Target Customers and Similar Users

I used to be extremely critical of Facebook Ads in the past.  But that’s before Facebook released a boatload of functionality for enhancing your campaigns.  Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads.  … Read more

Avoiding Dirty Sitemaps – How to Download and Crawl XML Sitemaps Using Screaming Frog

SEO Audits are a core service I provide, including both comprehensive audits and laser-focused audits tied to algorithm updates.  There are times during those audits that I come across strange pages that are indexed, or I see crawl errors for pages not readily apparent on the site itself.  As part of the investigation, it’s smart … Read more

SEO Findings From Google’s Phantom Update on May 8th, 2013 | Was It Penguin 2.0 in the Wild?

In early May there was a lot of chatter in the webmaster forums about a major Google update.  Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant.  Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it … Read more

AdWords for Twitter – How To Set Up Keyword Targeting Campaigns in Twitter Ads [Tutorial]

There was a big announcement on Wednesday in the advertising world.  Twitter finally launched a keyword targeting solution for Twitter Ads.  Yes, that means AdWords-like targeting for Twitter.  Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more

You Might Be Losing Out – How To Make Sure Sitelink Extensions in Bing Ads Are Tracked Properly [Tutorial]

Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads.  Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads.  For example, if you were an ecommerce website selling sporting goods, you could provide … Read more