I’ve written in the past about how a robots.txt file could look fine, but actually not be fine. For example, maybe you add your directives, a sitemap file or sitemap index file, and then upload it to your site. You think all is good, but you find that directives are not being adhered to, maybe … Read more
It’s no secret that changing urls can be dangerous SEO-wise. In the past, I’ve written heavily about the dangers of website redesigns, migrating to a new CMS, and changing domain names. Basically, whenever you mass change urls on your site, you can run into serious SEO problems. And that includes migrating to https (which many … Read more
On Tuesday, Google announced a demo of accelerated mobile pages (AMP) in the standard search results. That was huge news and should have every website that’s publishing content take notice. Until the demo was announced, amplified pages would only show in very specific areas of the mobile search results, like the “Top stories” section (via a … Read more
Over the past few years, Google’s John Mueller has been asked many questions about where to best redirect pages during a redesign or website migration. It’s a hot topic, but that makes sense. When you are changing urls, it’s extremely important to redirect older pages to the newer urls using a one to one mapping, … Read more
{Updated on 7/4/16 with additional information and screenshots based on the impact from the June algorithm update.} {Updated on 7/6/16 with information about the gain or loss of rich snippets based on the June update.} {Updated on 7/11/16 with information about Penguin 4.0 from Google’s John Mueller.} Summer is here, and it could be a … Read more
Update: March 2019: Google has released a new type of property in Google Search Console called a domain property. A domain property will include all variations for the domain, including by protocol and subdomain. It’s a great move forward by Google and I highly recommend you set them up as soon as possible. In order … Read more
There are times companies reach out to me in a panic after going through a botched website redesign or CMS migration. I’ve unfortunately seen the situation many times. Basically, the redesign or migration goes live, all the urls change, and the 301 redirection plan bombs. Either the company didn’t implement a redirection plan at all, or … Read more
You’ve heard it before a thousand times. “Produce killer content to win at SEO.” And I definitely agree with that statement. Because if you do, then you can get in front of more eyeballs, gain a following, naturally build powerful inbound links, and there’s a good chance that Google will reward you with strong rankings … Read more
They say March comes in like a lion and goes out like a lamb. Well for SEOs, it’s slightly different this year. March came in like lion and went out like a bigger lion. There were three distinct dates where I saw significant movement from an algorithm update standpoint (starting on 3/3, then more on … Read more
I help a lot of companies with website redesigns or CMS migrations (from an SEO standpoint). As part of that process, it’s extremely important to download all of a website’s top landing pages so you can check them in staging and when the redesign or migration goes live. By doing so, you can test the pages … Read more
For news publishers, being included in Google News is a big deal. You can drive a lot of traffic by being listed in Google News, which means you can drive a lot of incremental ad revenue. So, it’s tough when certain urls are not accepted in Google News and publishers lose out on traffic, revenue, … Read more
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