Month: July 2015

Phantom Tremors Continue As SEOs Wait For Panda – Latest Tremor on 7/14/15

As many of you know, Phantom 2 began rolling out on April 29, 2015, just days after the mobile-friendly update was released. Phantom 2 was a big update that Google initially denied. During my analysis of the update, I saw a lot of movement across sites dealing with content quality problems. It was clear from … Read more

Phantanda – Why The SEO Nuclear Option Is Important For Sites Hit By Phantom 2 and Panda

Panda can be devastating. We all know that’s the case and it’s been documented to the nth degree since February of 2011. And now we have Phantom (AKA “The Quality Update”), which was a change to Google’s core ranking algorithm regarding how it assesses “quality”. Between the two, you can clearly see that Google is … Read more