Month: May 2014

Panda 4.0 Analysis | Nuclear Option Rewarded, Phantom Victims Recover, and Industry Experts Rise

On May 20th, 2014 Google’s Matt Cutts announced that Panda 4.0 was rolling out.  Leading up to that tweet, there was a lot of chatter across the industry about an algorithm update rolling out (based on reports of rankings volatility and traffic gains/losses).  I was also seeing lots of movement across clients that had been … Read more

How To Remarket 70+ Ways Using Segments and Conditions in Google Analytics

I know what you’re thinking. Can you really remarket more than 70 different ways using segments in Google Analytics?  Yes, you can!  Actually, when you combine the methods I’ll cover today, there are many more types of Remarketing lists you can build!  So the total number is much greater than 70. My post today is … Read more