Month: March 2014

Did the Softer Panda Update Arrive on March 24, 2014? SMBs Showing Modest Recovery Across Industries

As a consultant helping a number of companies with Panda recovery, I’ve been eagerly awaiting the March Panda update.  Based on the data I have access to, I was able to pick up and analyze Panda UJan14, UFeb14, and the infamous UFeb14Rev (where Google re-rolled out the algorithm update after mistakenly hammering movie blogs).  Needless … Read more

Smartphone Rankings Demotion in Google Search Results Based on Faulty Redirects [Case Study]

In June of 2013, Pierre Far from Google explained that providing a poor mobile experience could impact a site’s rankings in the smartphone search results.  Basically, if a site is making mistakes with how it is handling mobile visits, then that site risks being demoted in the search results when users are searching from their smartphones.  … Read more

Flawed Google Algorithm Updates, Movie Blogs, and Copyright Infringement – Tracking The Panda Updates From February 2014

Summary:  Google ended up rolling out two major algorithm updates in February of 2014.  The first, which seemed like the monthly Panda update, caused serious collateral damage with a number of prominent movie blogs. After hearing from one movie blog owner, Matt Cutts of Google got involved, and Google refined the algorithm.  Two days later, … Read more