When I begin helping new SEO clients, I find it’s extremely important to first help them understand their current state before moving to more complex projects. As part of the initial projects I tackle, a top-level keyword analysis can help clients understand which keywords are driving traffic to their site and how valuable those keywords are. New SEO clients typically know that they already rank for some keywords, but they often don’t know the exact breakdown. Understanding this breakdown is important, since you typically need to map out a series of projects that will be part of an SEO roadmap. The projects could impact the next six months to a year of work, so you want to make sure everyone is on the same page and clearly understands the current situation.
Simple Charts, Effective Messaging
After completing a top-level keyword analysis, I find that some simple yet effective charts can help clients clearly understand their current status. In addition, these keyword charts can help gain buy-in from key stakeholders in the organization and set the stage for future SEO efforts. For example, the charts can demonstrate the ratio of paid to organic keywords, branded to non-branded keywords, converting to non-converting keywords, etc. Once you quickly build these charts, then you can dive into what the data actually means and how you can improve SEO results.
So, are you interested in learning more about the simple keyword charts I mentioned above? I’ve got you covered, but you’re going to have to hop over to Search Engine Journal to read my latest post titled Simple Yet Effective Charts for Helping New SEO Clients Understand Their Current Keywords. My post covers various scenarios you might come across when analyzing keywords for new SEO clients, examples of some of the charts, and what this can mean for clients.
As usual, if you have any questions, feel free to post them here or on Search Engine Journal.
Read my latest post on Search Engine Journal:
Simple Yet Effective Charts For Helping New SEO Clients Understand Their Current Keywords
GG
