linkedin | Internet Marketing Driver

LinkedIn Ads and Pandora’s Checkbox – How To Share New Ads With Connections, or Hide Them From The Competition

March 22, 2011 Glenn Gabe

In January of 2011, LinkedIn finally released its revamped ad platform titled LinkedIn Ads. Since January, I’ve been helping several clients build and launch campaigns that leverage the unique targeting capabilities that LinkedIn provides. For example, you can target by geography, industry, company, job title, LinkedIn group, etc. Based on this level of targeting, I’ve … Read more

Advanced Segmentation in Google Analytics: How to Set Up and Use Advanced Segments to Analyze Social Media Traffic

March 23, 2015March 4, 2010 Glenn Gabe

When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more

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