I’ve been heavily testing Google+ over the past week, and it’s hard not to be impressed with the new social platform. Google+ is extremely slick, includes outstanding functionality, and I especially like the way that Circles enable you to silo connections to control privacy. I understand that Google+ is new, so it’s not really a … Read more
Since the release of the Google +1 button for websites in early June, many webmasters have been trying to figure out the best ways to implement it across their sites. In its most basic form, the +1 button is relatively easy to add to a webpage. You can grab two line of code, add them … Read more
In November of 2010, Google rolled out Product Listing Ads (PLA) to all U.S. advertisers. Product Listings Ads were a great addition to the AdWords arsenal, as they provide a stand-alone ad unit for products using photo thumbnails. The thumbnail is presented along with the product title, price, and merchant name. You can see an … Read more
As you’ve probably heard by now, Google released its +1 social recommendation engine on Wednesday. There are several reasons Google is doing this, including trying to make search results more relevant, enabling you to recommend pages (and ads) to your social connections, and combating the Facebook Like button. At this point, your social connections are … Read more
I’ve had the opportunity to work extensively on several Google Grants, both from a strategy and execution standpoint. Google Grants can be a great asset for non-profits, as they provide $10K per month in free advertising from Google. In addition, non-profits that meet a certain performance level can apply for Grantspro, which offers up to … Read more
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