Interested in learning more about me? OK, I’ll try and keep this as brief as possible...

After graduating college in 1994, I was fortunate enough to attend a presentation at an IBM conference center where a marketing expert was presenting to the top 50 retailers in the country. He was presenting the web, but at a ridiculously early stage. Halfway through the presentation, about 3/4 of the room had emptied out, but I was glued. See, I already had been browsing around the web at a blazing 14.4 Kbps! :-) The presenter hopefully went on to become filthy rich, even though he left with his head down that day...

The Internet Bug...
I had caught the Internet bug and spent the next 7 years developing websites, web applications, and interactive presentations for The Perrier Group of America (now Nestle Waters). My skillset grew as I added programming languages and applications at light speed. Flash, Classic ASP, SQL, ASP.net, CSS, JavaScript, AJAX, etc. You get the picture! I was able to assist several divisions of the company, especially since we experienced serious growth during that time period. It was fun, to say the least.

Hello Entrepreneurship!
In 2001 I started my own company, G-Squared Interactive LLC, to help companies utilize next-generation technologies to market their products and services. I soon productized a video-based e-Marketing platform called Heighten Marketing Technology®, which enabled my clients to seamlessly use a flash video environment to market their products and services, while tracking key activities in a .NET-powered backend. The reporting was in real-time. Using Heighten, I was able to assist a wide range of clients across several verticals, including Online Auctions, Video Production, Medical Products, Politics, Health and Fitness, and Consumer Goods.

Can You Help Us?
As my client list grew and internet marketing soared, I was brought in to assist companies on several dimensions beyond specific video-based campaigns. It makes sense, right? How do you drive people to your website or campaign landing pages? Many companies started realizing that you can build the best website in the world, but if you can’t get people there, you’re dead in the water. So, I became heavily involved in Search Engine Marketing, Social Media, Email Marketing, Viral Marketing and Word of Mouth Marketing. And, as the campaigns grew in size, I began to work extensively with various web analytics packages, such as Coremetrics, WebTrends, Google Analytics, and most recently Omniture.

Tying It All Together
So, my technical skills combined with my marketing experience enable me to tackle projects from a unique perspective. I can use my programming and web development experience to break down internet marketing projects from a technical perspective, and also utilize my sales and marketing experience to tackle projects from a business perspective. I have found this combination to greatly benefit the clients and companies that I help.

I hope that makes sense? :-) If you are looking to get in touch with me, you can send me an email at the following address: info@gsqinteractive.com. I'm connected 24/7. In addition, you can follow me on twitter to keep up with my latest projects, news, and blog posts. http://twitter.com/glenngabe.

Glenn