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Internet marketing ebook for small to medium sized businesses

Taking Control Of Your Online Marketing:
Small Business Edition

Local Search, SEO, Web Analytics, & Website Structure
by Glenn Gabe of G-Squared Interactive LLC

Taking Control of Your Online Marketing: Small Business Edition ebook
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>>Taking Control:ebook Overview

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About The Author: Glenn Gabe

Two Forewords, Two Perspectives:
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An Introduction to the Book

I’m glad you decided to learn more about Taking Control of Your Online Marketing: Small Business Edition. Chances are you just started your own business, you are new to online marketing, or you’re not happy with the performance of your current online marketing efforts. Regardless of the reason, I’m excited to help you. Over the past 15 years, I’ve had the opportunity to help a wide range of companies build and execute online marketing strategies (from global brands to ultra-small businesses). While helping these companies build and execute online marketing strategies, one important aspect of digital marketing remained consistent:

Businesses (both large and small) needed a solid foundation in online marketing in order to succeed. Without that solid foundation in place, companies had a much harder time gaining traction, acquiring new customers, and increasing sales.

And that’s exactly why I decided to write this book. I wanted to provide a thorough internet marketing resource for small to medium sized businesses looking to improve their online marketing efforts. In the book, I cover the important foundational steps that you can execute in order to strengthen your online marketing foundation. In addition, the book is structured so you can build upon previous lessons. The steps I provide are in priority order. By the end of the book, I want your website and online marketing foundation to be strong, based on your specific situation.

So, if you’re a business just starting out or one that’s not seeing results from your online marketing efforts, this book is here to get you on track.

Learn more about each chapter of the ebook>

In Taking Control of Your Online Marketing: Small Business Edition, I didn’t want to simply provide theory. I wanted to make sure you could act on my recommendations, and make changes quickly. The book contains 106 pages of tactical recommendations covering SEO, Local Search, Web Analytics, Website Structure, and The Long Tail of Organic Search.

-- Note, the chapter on local search strategy includes the latest changes in Google Local Search (Place Search)!--


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