Domain Strategy and SEO – Build Strength in Natural Search While Minimizing Security Risks

Do you know how many domains your company or clients are using? Are they building SEO power to one domain or splitting that power across ten? Do they use an excessive amount of subdomains or are they siloing content on their core website? From a security standpont, is there sensitive content sitting on test servers freely available to competitors? These are all important questions to explore, and how you address these questions can end up having a strong impact on your SEO efforts.

Don’t Overlook Domain Strategy
I’ve written extensively about SEO technical audits here on my blog, and how I think they provide the most SEO bang for your buck. There are a lot of important issues you can identify when performing an audit, including problems with indexation, canonicalization, navigation and internal linking, sitemaps, content optimization, etc. But there’s another important aspect to technical audits that is sometimes overlooked – Domain Strategy. Developing a solid domain strategy helps build the foundation for your overall SEO efforts. For example, would you rather have twelve domains with a few thousand inbound links per domain or one domain with 25K inbound links? Should your blog be hosted on your core domain or be on its own domain? Are you using 35 subdomains to organize content? Do you even need to use subdomains?

Don’t skip domain strategy. It’s too important to ignore. :)

And that’s why it’s the focus of my latest post on Search Engine Journal. I cover what domain strategy is, why it’s important, and I provide real-word situations I’ve come across during audits where developing a domain strategy was desperately needed. So head over to Search Engine Journal and read my post now! If you have comments or questions, feel free to post them either on Search Engine Journal or back here on my blog.

Domain Strategy – A Critical Component to SEO Technical Audits

GG

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