A CM-Mess for SEM - How Content Management Systems (CMS) Can Be a Thorn in Your SEM Side

It’s widely known in the search community that CMS packages can cause serious SEO problems. These problems can sometimes be caused by the actual CMS being used or by the implementation of that CMS. There’s definitely a distinction. And to be clear, not all CMS packages or implementations cause these problems. You just need to be careful when choosing and implementing one. When you start to look at the impact from content management systems, the list of potential SEO issues can get quite long. For example, you might run into canonical issues, duplicate content, lack of content optimization, issues with flash seo, unfriendly redirects, etc. The irony is that CMS packages are supposed to make your life easier (and some definitely do), but there are times they can cause serious headaches.

But I Mentioned SEM, and Not Just SEO
Even though most of the focus has been on content management systems impacting SEO, paid search can also be affected. I’ve run into several CMS-related problems that can end up inhibiting the success of your paid search campaigns. From developing custom landing pages to accurately tracking conversion to implementing multivariate testing, content management systems can sometimes present their own obstacles (or little gremlins depending on the issue at hand). That brings me to the point of this post!

My latest blog post on Search Engine Journal (which went live today) addresses this topic and covers four categories of potential problems that content management systems can cause while running paid search. The post provides a description of each problem, recommendations for making changes, and a list of key takeaways. If you’re a search marketer that’s working with a CMS (or attempting to work with a CMS), then I recommend reading my post. :) And if you think I left out any problems, definitely feel free to post a comment below or on Search Engine Journal.

To learn more, check out my post now:
A CM-Mess for SEM – Does Your Content Management System Cause These Paid Search Problems?

GG

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