Social Networking Trends: Are People 55 and Older on Facebook?

Social networking is booming and Facebook is getting a lot of the press. Everyone seems to be friending, tagging, poking, and grabbing their vanity URL’s, including your grandparents. Wait, did I say grandparents? Some recent Facebook research revealed that the fastest growing demographic on the social networking site is women that are 55 and older (with men 55 and older not far behind.) Initially that sounded great, and I was excited to see the data, but then more information was revealed. The new data showed that although people 55 and older were signing up for Facebook, they weren’t returning to the site. Unfortunately, this made more sense to me and intrigued me...

So I decided to find out for myself. I crafted a quick Facebook survey and sent it out to my network of friends and family. I wanted to see if people 55 and older were on Facebook, if they liked it, how they used it, and if they planned to join additional social networks. To see the responses to my survey, along with my analysis, you’ll have to read my post on Search Engine Journal (listed below).

After reading my post, feel free to post a comment on SEJ or back here on my blog. I’d love to hear your thoughts.

Facebook or Just Face-Look? Are People 55 And Older Really Using Social Networking Websites?

GG

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