QuickTime Pro, A Powerful and Versatile Video Tool for Web Marketers
What is QuickTime Pro?
I know you’ve all heard of QuickTime Player (QT), but Apple also provides a wealth of features bundled into their QuickTime Pro product. It’s only $29.99 and can really save you a lot of time (no, I didn't mean to rhyme that...) You just need to purchase a registration key and then enter that key into your QT Player (in your preferences). QuickTime Pro comes with a number of handy features that you’ll end up using all of the time (once you know that they are there!) You see, QT Pro is part of QuickTime Player, so you won’t find a unique application or interface for working with clips. Using QT Pro, you can convert clips to a number of formats, you can perform some minor editing, and you can even combine clips, creating a separate QT movie from the original you opened! You can encode clips using the H.264 and AAC codecs, which provide maximum quality at extremely small file sizes. More on this later… Even though most people would think that they are just in the standard QT Player while using QT Pro, looks can be deceiving… Let’s take a look at some of the most useful features of QuickTime Pro for web marketers.
Useful Features of QuickTime Pro:
Converting Video Clips to Other Formats (Transcoding Video Files)
So what can do with QuickTime Pro? The short answer is plenty! In my opinion, the most useful feature is its import and export capabilities. You can open a wide range of formats using QT Pro and then easily transcode them to other formats (convert them). Check out the technical specs page to learn more, but it’s a ridiculously handy tool to have around. You can easily convert your clips to a number of formats, including MPEG-4, AVI, QT Movies, DV Stream, etc. (See the screenshot listed below.)
The export feature is available for any format that QuickTime can open, and it can import quite a number of formats… So, if you needed a version of your video for mobile devices, for YouTube, for providing a downloadable version from your website, and on cd-rom, then QT Pro can help you… It can handle all of those tasks quickly and efficiently. Even though I have several professional level editing systems here, it’s sometimes easier to convert video in QT Pro. And yes, it's great for performing basic edits… On that note, let’s take a look at some of the basic editing features built into QuickTime Pro. Read on.
Basic Editing in QuickTime Pro:
Trimming Based on In and Out Points
Do you have 30 seconds of footage that you want to export from a 90 second clip? No problem, you can easily set the in and out points and then trim the clip. Just set the in and out points using sliders while in QT Pro (in the QT player) and then trim the clip by selecting Edit, Trim to Selection. You’re left with the 30 seconds you want to export… Then, export the clip in the various formats you require. Now, what about if you have two clips that you want to combine? Next feature please!
Combining Video Clips by Using Add to Movie
I actually just ran into this situation last week. I had 2 clips that I wanted to combine for a mobile version of a video. QT Pro lets you easily select the second clip and then add it to the first clip. Simply click Window, Show Movie Properties to bring up the Tracks Window. You can select the video and audio track and then click Extract. This will create a new movie containing the tracks you selected. Then click Edit, Select All. Then Edit, Copy. Go back to your original clip and set the playhead at the end of the clip. Then click Edit, Add to Movie and walla, the second clip has been added to the end of the first clip. Nice. Now you are ready to export the final combined clip to a number of formats. It’s a great feature, very simple but powerful.
H.264 Video and AAC Audio
If you’ve dealt with video recently, you’ve probably heard of the H.264 codec. It’s an incredible video format (and part of the MPEG-4 standard), that gives you outstanding video quality at a low file sizes. H.264 can be used for web video, mobile video, cd-rom, etc. Whenever I need to upload a video to YouTube, I go with H.264 and I’m never disappointed. Simply open your clip, select File, Export. Then choose QuickTime Movie and select H.264 from the video codec menu. You can set the data rate, frame rate, frame size, etc. You can even add filters, deinterlace your video, etc. It’s fast and provides outstanding quality. You won’t be disappointed!
QuickTime Pro also let you encode your audio using the AAC codec, which also provides outstanding quality (rivaling uncompressed CD Audio) at small file sizes. It’s an extremely efficient audio codec and part of the MPEG-4 specification. As a side note, most of the music sold on the iTunes Music store is encoded using AAC. Enough said.
Back to Our Hypothetical Situation…
Let’s jump back to our hypothetical situation mentioned earlier to see how you would handle it with QuickTime Pro. Let’s say you were sent a 3 minute clip for your web video marketing project. You really just need 90 seconds of it. You will need a version for YouTube, a version for mobile devices, and a version for DVD-R for a presentation. It ends up that the clip was exported from Final Cut as a self contained QT movie. You open the clip in QT Pro and set the in and out points to the 90 seconds you want. You trim the clip by selecting Edit, Trim Selection. You are now left with just the 90 seconds you want. Next, click File, Export and you are presented with the Export Dialog Box. Let’s start with the H.264 version for YouTube. You want the highest quality file, so set the data rate, frames per second, and audio encoding properly (the actual settings depend on a number of factors. Maybe that's another post!) Select H.264 as the video encoder for video and AAC for audio. Export your clip to a directory on your hard drive.
Now let’s tackle the mobile version. Select export to iphone, which provides a great format for mobile. The file will be an .M4V and can easily be transferred to your iphone or blackberry. Now, let's say there was a 10 second video clip with a call to action edited late in the game. You just grabbed the 10 second clip and want to add it to the first clip, which will give you a final, 100 second video. No problem. QuickTime Pro to the rescue! Open the original clip and click View, Movie Properties. Select the video and audio tracks by control clicking each track in the window and click Extract. Go back to your first clip and position the playhead at the end of your video file. Then click File, Add to Movie. You’re done. Easy, right? Then export to whichever format you need…
QuickTime Pro Summary
In closing, although this post was just an introduction to QuickTime Pro, I hope you can see its power. It’s definitely a great weapon to have in your web marketing arsenal. It has saved me numerous times… Now, it won’t replace your editing software like Premiere or Final Cut, but it’s still a great tool to have around (especially at the $30 price point)! It does a great job for quick edits, opening several formats, and then exporting or transcoding to a number of other useful formats. It just may save your marketing campaign some day. :-)
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